San Diego Travel & Adventure Show 2016
Back in California, Henan Tourism was present at the 2nd annual travel show held at the San Diego Convention Center January 16-17. Interest level in Shaolin Kungfu and the Shaolin Temple were high as we showed many attendees Henan's multitude of offerings. What an excellent way to kick off the China-US Tourism Year, 2016
New York Times Travel Show 2016
This year's travel show season began at New York's Jacob Javits Center January 8-10. Henan Tourism was proud to present the very first cultural performance ever at the show for China. Hailing from Chenjiagou, Henan, Master Sun is the 12th generation descendant of the Chen Style Taijiquan. Our Taichi performers wowed the audience so much that there was standing room only!
Henan Tourism on CNN
As part of our mission to increase the brand recognition of "Kung Fu Henan", we've extended our marketing campaign to now appear on CNN's daily news program "New Day." In addition, Henan Tourism's spots will appear at 48 airports across the United States featuring CNN programming.
Henan Tourism on New York's Subways
For our friends in the Big Apple, be sure to keep an eye out for our "Kung Fu Henan" ads in hundreds of cars in the subway system.
Henan Tourism at Nasdaq
After the official kick-off festivities for our campaign, we were invited inside the Nasdaq Stock Market for exclusive access to the inner workings of this famed exchange platform. We were honored to have Director Yaping Xue and Assistant Director Hui Ma of the China National Tourist Office New York preside over the festivities. The beginning of our campaign coincides with the visits to New York of President Jinping Xi of China as well as Pope Francis and also celebrates the 66th anniversary of the People's Republic of China.
Henan Tourism in Times Square
This morning at 11am Henan Tourism kicked off our latest series of brand promotion videos at New York's "BIGGEST and BADDEST iconic" advertising media, the seven-story, 120 foot tall Nasdaq screen. Four different videos will introduce locals and visitors alike to the wonders of Henan, with focus being placed on the ageless Shaolin Temple, incomparable Shaolin Kungfu, Taichi, the majestic Longmen Grottoes, and myriad other attractions of our home province. We are very proud to bring Henan to New York Times Square for all to see.
Special Olympics World Games LA2015
From 7/24 through 8/2 of 2015 the Special Olympics World Games took place at different venues all over Los Angeles. It was the largest single sporting event to happen in Los Angeles since the Olympic Games in 1984. Henan Tourism was honored to take part in the event in cooperation with the China National Tourist Office at the UCLA Campus for the entire duration of the World Games. We had the opportunity to support the athletes from Team China, attend the opening and closing ceremonies, and various sporting events. Henan Tourism was particularly honored to be chosen to award medals to the special athletes at the awards ceremonies. Many came by our booths, and we left greatly inspired by the spirit and greatness of the Special Olympics World Games.
6th Annual International Wushu Tournament
This marked the sixth year the Shaolin Wushu Center, LA hosted the International Wushu Tournament. Teams from all over the world were invited to participate in the competition. The weekend event, held on May 23, 2015, was filled with activities that included traditional and contemporary Wushu competition, Wushu performance and an exchange of martial art skills and culture.
Henan Tourism at Los Angeles International Airport
We are proud to be the first Chinese Provincial Tourism Bureau to undertake a long-term agreement at LAX's newly renovated Tom Bradley International Terminal for destination brand marketing in conjunction with China National Tourist Office, Los Angeles. Beginning 12/16/2014, Henan Tourism's videos can be seen at every single boarding gate at Tom Bradley International Terminal. The campaign seeks to improve the brand equity and brand recognition of our home province. If you see Henan Tourism at LAX during your travels, tweet us @amazinghenan. A preview of our commercial can be seen on your Youtube Channel.